This is an example of a brand guide I created for a cocktail bar. I included elements such as brand personality descriptors, logos, fonts, image aesthetics, and color palettes to give the company a strong visual sense of their brand to market.

This conveys a description of the company to start off the guide.

It’s important to center your branding visuals around a few descriptors the company wants to embody to properly integrate the important elements of the brand into their visual content.

When creating a logo, it’s important to create multiple versions to account for different places they will end up, whether it be a website header or a social media profile, but still make them cohesive enough they will be recognizable as one brand.

Using consistent fonts can be an important factor in establishing an overall brand image. I picked a heading and subheading font I thought fit the logo and brand descriptors bold and chic.

Companies should choose a color scheme for their visual content to unify their brand identity across platforms. I chose a few warm colors that matched their branding images and overall cherry-based theme

It can be helpful for brands to see examples of the kind of photography and illustrations they should be using to communicate their brand in a cohesive way.

I created a condensed mood board including all of the important elements of this assignment for the company to have a consolidated brand image to reference.